Save thousands of dollars by targeting your niche for your campaigns

The way of getting your brand to connect to your customer is not attempting to shove every product or service you offer in hope that something sticks to them. DON’T expect to get revenue right away from the client

If you were to do such a thing it might get you some sales but it won’t have them back any time soon. If you are clueless and don’t know where to start it is necessary to limit the type of people your company is intended to direct to. When you are starting from scratch you might consider downloading the file below to always keep in mind your target and their needs:

Empathizing with the other side of the screen is the first step. A common mistake is to think: “ Our products can be used by everyone. That means everyone is a possible buyer, right? “ Let me tell you that isn’t the case. Everyone has different needs to be solved. Generalizing to such extent what you offer leaves people thinking you aren’t there for their interest and you are only there for their wallets. Remember, on the other side of the screen lies a human being each with needs of their own.

Remember to stay true to what your brand stands for and stand behind your brand purpose to construct your brand voice taking into account your identity and the personality and communication of the brand is based on the interests and resonance it has with your users.

The golden circle. Why: the purpose, How: specific actions to realize it , What: the result / what the company does.
The golden circle. Why: the purpose, How: specific actions to realize it , What: the result / what the company does.

Why: The core of your company of what it believes in and the vision it has.

How: Every company can create their own method to achieve the actions that matches the vision of the company.

What: The product/ service you offer to your clients.

What matters the most in following the golden circle is to remember the client’s needs as marketing professor Theodore from Harvard Business School Levitt said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.”

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Doris Cornejo Rockholm